HANDBOOK OF MARKETING SCALES PDF DOWNLOAD

Pris: kr. Inbunden, Skickas inom vardagar. Köp Handbook of Marketing Scales av William O Bearden på The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently. 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing.


HANDBOOK OF MARKETING SCALES PDF DOWNLOAD

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HANDBOOK OF MARKETING SCALES PDF DOWNLOAD


You are invited to contribute by adding new multi-item metrics edit this page to this Scales Handbook. Scales from high-ranked journals are preferred that are developed in a systematic scale development process and that are tested to measure a construct in terms of handbook of marketing scales reflective vs.

For each scale at least its objective items, source, and, if available, reliability e. For each scale, the following information is provided: His research interests include consumer behavior, handbook of marketing scales research, pricing, and the evaluation of promotions.

Bill has published over twenty-five articles in the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Research, as well as having a number of other publications.

Handbook of Marketing Scales - William O Bearden - Bok | Bokus

Reisch show more Review quote This is a handbook of scales that are used in empirical marketing and consumer behaviour research. Reisch show more About Professor Kelly L.

HANDBOOK OF MARKETING SCALES PDF DOWNLOAD

His research interests include consumer behavior, marketing research, pricing, and the evaluation of promotions. Ultimately, scales were identified as meeting the stated criteria and were reviewed for the volume.

  • Handbook of Marketing Scales : Professor Kelly L. Haws :
  • Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer - Google книги
  • Marketing Scales Handbook - Volume 7 (Single User Version)
  • Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

The paperback edition of Volume 7 is available at Amazon. Benefits of having the book in digital form are: